There are times when you need different pickups but they just won't work neatly with the holes you already have in your guitar.

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A simple example is when you want to mount soapbar P90s in a humbucker slot - you can't avoid there being some ugly routing showing, and the only solution is a ring to cover the gaps.

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Gibson's notorious "goof" rings from early 70s LP Deluxe models were a bizarre example of a factory inventing a solution to a problem they had made for themselves. Later versions routed the bodies correctly for the mini-humbuckers mounted in a P90 soapbar cover. But for some the goof rings have become a desirable addition. While I can make these, it is pretty hard to source the correct ivory/cream material, so they are not always available.

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Generally pickup rings and goof rings are simple geometric shapes, so even if I don't have exactly what you need, the design work can be very quick. This keeps the costs down to very affordable levels.

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The materials and processes also affect the cost. For example, a flat ring made from acrylic from one of my stock designs might be as little as £15. But if it needs bevelled edges, is made from standard pickguard material, or is a new design, expect to pay more.